Does Your Brand News Pass the ‘So What’ Test?

By | March 16th, 2015|Categories: Business, Content Marketing, Storytelling|4 Comments

Have you heard of the ‘So What’ test? It’s a great way to determine whether your news is interesting to your target audience. It’s also the first question journalists ask when reading your press releases. If you want earned media for your news, it’s essential to put your news to the ‘So What’ test. […]