According to content marketing guru, Professor Mark Schaefer, ‘only we…’ is the most important sentence every organisation must finish before creating a content marketing strategy. If you can’t finish it, you are not going to hit the mark when it comes to producing exceptional, rich content. What are the things you do differently? What are the things that your audience connects with you for? And what are the things your competitors wish they did as well as you? […]
Online marketing is big business; companies are willing to spend a vast amount of money and man-hours on flash campaigns to spread the message of their brand. But what if you could get the same results (or better) in the time it takes to drink your morning cappuccino and without spending a cent?! The most recent social media phenomenon is the ‘No make-up selfie’ in aid of Cancer Research. Females take a ‘selfie’ (named ‘The word of 2013’ by the Oxford Dictionary!), post it on Facebook with a pledge to donate and then nominate a couple of friends to do the same. The charity made $2million in 48 hours! You may assume that this was a cleverly executed marketing plan…but actually, the charity admitted that they had no involvement whatsoever! It’s the modern day chain mail and a new way of being heard above the ‘noise’ …by getting the social media community to do the work for you! […]
