Marketing

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1 03, 2017

Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

By | March 1st, 2017|Categories: Marketing, Social Media|Comments Off on Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

John Kapos is a Sydney chocolatier, known to thousands of Snapchat users [...]

22 02, 2017

Brand Newsroom 128: Trevor Young and the risk of building on rented land

By | February 22nd, 2017|Categories: Brand Newsroom, Marketing|Comments Off on Brand Newsroom 128: Trevor Young and the risk of building on rented land

PR Warrior Trevor Young joins James and Sarah to discuss whether it [...]

16 02, 2017

Conquering new territories with content marketing

By | February 16th, 2017|Categories: Content Marketing, Marketing|Comments Off on Conquering new territories with content marketing

Thinking about expanding your brand into a new territory? If you’ve had [...]

14 02, 2017

So you want a viral video

By | February 14th, 2017|Categories: Marketing, Social Media, Uncategorized, Video|Comments Off on So you want a viral video

One of the last things I want to hear a client say [...]

8 02, 2017

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|Categories: Advertising, Brand Newsroom, Marketing|Comments Off on Brand Newsroom 126: The “By the way, I was paid to say this” Episode

With the invention of “influencer marketing”, product placement has jumped from the [...]

2 02, 2017

Direct sources for content marketing research

By | February 2nd, 2017|Categories: Content Marketing, Marketing|Comments Off on Direct sources for content marketing research

When researching for a content marketing strategy, how do you ensure you’re [...]

1 02, 2017

Brand Newsroom 125: Is attack ever the best form of marketing?

By | February 1st, 2017|Categories: Brand Newsroom, Marketing|Comments Off on Brand Newsroom 125: Is attack ever the best form of marketing?

Is attack marketing ever a good idea? Does launching into your competitor [...]

25 01, 2017

Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

By | January 25th, 2017|Categories: Marketing|Comments Off on Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

So far this month here in Australia, we’ve seen a TV ad [...]

18 01, 2017

Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

By | January 18th, 2017|Categories: Marketing|Comments Off on Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

A lawyer recently took Instagram’s Terms and Conditions and rewrote them so [...]

11 01, 2017

Brand Newsroom 122: A Brand Evangelist > A Salesperson

By | January 11th, 2017|Categories: Brand Newsroom, Marketing|Comments Off on Brand Newsroom 122: A Brand Evangelist > A Salesperson

Should salespeople be more like marketers? According to an article in the [...]