10 02, 2015

Why B2B Content Marketers Are Missing the Mark

By | February 10th, 2015|Categories: Business, Content Marketing|Comments Off on Why B2B Content Marketers Are Missing the Mark

Are you having trouble attracting the elusive C-Suite in your content marketing efforts? Are you struggling to get budget to expand your content marketing? Do you feel like your executive management team doesn’t understand content marketing at all? There might be a good reason for that. New research from The Economist Group says the real problem might not be a stingy C-Suite. The problem might be you – and it’s a bigger problem than you may realise. […]

26 12, 2014

2014 the Year of Disruption

By | December 26th, 2014|Categories: Business|Comments Off on 2014 the Year of Disruption

We’re delighted to have Nic Hayes, Managing Director of Media Stable guest post on the Lush blog today. As part of the Brand Newsroom podcast team, Nic keeps us thinking about the changing world of PR and how business must adapt or die. In today’s post, he’s pondering the bigger changes every business is facing in an age of disruption. -Ed.    […]

1 05, 2014

When timing is everything!

By | May 1st, 2014|Categories: Business, Content Marketing, Online marketing, Social Media|Comments Off on When timing is everything!

If you follow football – or soccer as it’s known in these [...]

26 03, 2014

Marketing success - Brains, Budget or Facebook?

By | March 26th, 2014|Categories: Advertising, Business, Content Marketing, Facebook, Online marketing, Social Media, Sponsorship, Uncategorized|1 Comment

Online marketing is big business; companies are willing to spend a vast amount of money and man-hours on flash campaigns to spread the message of their brand. But what if you could get the same results (or better) in the time it takes to drink your morning cappuccino and without spending a cent?! The most recent social media phenomenon is the ‘No make-up selfie’ in aid of Cancer Research. Females take a ‘selfie’ (named ‘The word of 2013’ by the Oxford Dictionary!), post it on Facebook with a pledge to donate and then nominate a couple of friends to do the same. The charity made $2million in 48 hours! You may assume that this was a cleverly executed marketing plan…but actually, the charity admitted that they had no involvement whatsoever! It’s the modern day chain mail and a new way of being heard above the ‘noise’ …by getting the social media community to do the work for you! […]

19 03, 2014

50 million online views - now that’s clever advertising!

By | March 19th, 2014|Categories: Advertising, Business, Content Marketing, Sponsorship|4 Comments

Have you seen this video production that Budweiser created for the 2014 Superbowl final? It’s incredible!   That’s not an advert I hear you say! I think you’re right. It’s SO much more! Let’s face it, there aren’t that many ads that get a staggering 49 million plus views. And I’m not sure there are many ads that make you feel a greater connection with a brand. Most advertising is interruptive. This isn’t! So, is it an ad? I’d argue not - I think it’s clever content marketing! […]

12 03, 2014

Do you have a captive audience?

By | March 12th, 2014|Categories: Business, Content Marketing, Podcast, Video Production|Comments Off on Do you have a captive audience?

What do YOU do during your commute to work? Listen to music or a podcast? Play games? Read a book? Watch the latest videos on the news sites? Whether you want to be entertained, educated or informed, there is now a gadget and an app that will fulfil your every desire! We’re bombarded with daily content and technology. But we all want quality, relevant content that is engaging and accessible. What if, you create a spread of content through multiple platforms to attract the audience to your brand, and even better, through their preferred choice of medium? What if you give them the opportunity to watch a video, listen to a podcast and read a complimentary article all within the same domain? Now you can! In todays’ ever changing market, It is essential that you think like a publisher! […]

7 03, 2014

Lush Digital partners with Business News to bring first weekly podcast…

By | March 7th, 2014|Categories: Business|1 Comment

Over the past few months we've been establishing strong partnerships with large [...]