Episode #1: In this episode, we look at the headline that over-promises and under-delivers and the impact that can have on your business. How much is a good writer worth to your organisation - the importance of paying your writers the right amount and the benefits you receive as a result. Video newsletters - a simple but effective way to get greater engagement with your customers/audience. Plus the future of content marketing and in particular the rise and rise of the Podcast - why you should and could be getting in on this effective way to communicate.
[…] Readers become unhappy when sold false promises in headlines. There’s nothing worse than a headline that overpromises and underdelivers. You don’t want to get a reputation for producing clickbait with no […]