Are you funny? Can you write content to evoke a smile or even produce a laugh? Does it make sense for a serious brand to produce funny content? Comedian Jordana Borensztajn explains how you can add humour into your content. Here’s the good news; it’s easier than you might think.

Jordana also shares insight into the creative process and gives practical tips and proven formulas to create content more attractive to a wide audience. She’s confident anyone can improve their creativity without a great deal of effort.

The Brand Newsroom hosts - James Lush, Nic Hayes and Sarah Mitchell - sat down with Jordana at Content Marketing World Sydney and enjoyed a rollicking good time and more than a few laughs.

How have you injected humour into your content?