The blog series Achieving Greatness in Film Production discusses the important elements making your production heard above your competitors. Both colour and composition have been covered in previous posts. In part four, the impact of sound design and how it can add value or lead to absolute disaster is explored in detail. […]
Colour is the secret weapon of every good filmmaker and its impact is often underestimated. Previous posts from the blog series, The Secret to Achieving Greatness in Film Production, discuss the elements involved in creating a video to go above and beyond an average film production. This includes composition and sound. In part three, the impact of colour is examined and how knowing a little science can improve your film production. […]
You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support. […]
What’s the difference between an average and an exceptional film production company? In the first of a four-part series, you’ll gain insight into what makes a great film production. […]
How do you produce a video about something that doesn’t yet exist? How do you make the invisible visible? […]
How do you feel about hard sales tactics? Cold calls, trashy TV commercials and enormous billboards are low on the list of influential tactics for most marketers. No one likes to feel like they’re being sold to, which is why storytelling is the new sales pitch. Video is one medium that can effectively bring your story to life. […]
For promotional films, the old proverb ‘less is more’ couldn’t be more true. While being an over-used cliché, there are occasions when a state-of-the-art, all-singing, all-dancing video production is not necessary to tell your story. Sometimes it’s best to keep it simple. […]
An interesting article on The Science Of Why You Should Spend Your Money On Experiences, Not Things explains why our happiness is guided by experience, not some sort of material possession. It’s a good lesson for content marketers who often get focused on a specific piece of content but forget about how it affects their audience. […]
A farmer in a spaceship. A polar bear in a sand pit. Neither makes sense. These are extreme examples, but choosing the location of a film shoot should reflect and complement the subject wherever possible - whether you’re filming a big-budget television commercial or a short piece to camera. The primary focus should always remain on the subject, but their surroundings are also important when setting up an area to film. […]
When public speaking, do you worry more about the way you look or what you say? When filming, you have to consider the surrounding environment to ensure it reflects and complements both the way the subject looks and what they’re saying. […]
