Monthly Archives: September 2015

Would you consider adding a print magazine to your content marketing mix? Content marketing is typically associated with digital technology. Because it requires a publishing mindset, the scope of content marketing also includes print media. In fact, the first prediction of Content Marketing Institute’s 60 Content Marketing Predictions for 2015 was: ‘We will see a surge in print magazines from brands in 2015. As most brands continue to focus heavily on digital, the smart ones will realize that it is much easier to cut through the clutter by leveraging “the post” - where there isn’t much competition at all, comparatively speaking’. – Joe Pulizzi […]

Last week I ran roughshod over the shamans, charlatans and pretenders of content marketing. It was a full-blown rant called The Great Content Marketing Swindle aimed directly at service providers and in-house marketers that haven’t been giving their customers a fair deal. But not every failed project is the result of a swindle. In many cases the brand should accept responsibility for some of the backlash we’re encountering. […]