Have you started a podcast? The Podcast Consumer 2015 from Edison Research and Triton Digital indicates you might want to start thinking about it. While there are no dramatic trends in the tactic, the research shows one important distinction about podcasting. It can deliver an audience in a place no other content can touch – and consumers are eating it up. […]
Many brands struggle with how to distribute their content once it’s developed. [...]
Journalists are surprisingly easy to please. So why is building a working relationship with local media such a terrifying prospect for so many people? Perhaps some people have been burned by the “gutter press”. Perhaps others have been on the receiving end of waspish response to a poorly constructed pitch. […]
In the 39th episode of the Brand Newsroom podcast, co-host Nic Hayes compared engaging with a brand through content to starting a new romantic relationship. “If you start dating a brand and getting to know your brand, you’ll make a commitment to it down the track. You don’t meet a girl for the first time and go and marry her… That’s what we should be doing as brands, building relationships with our customers.” […]
