Colour is the secret weapon of every good filmmaker and its impact is often underestimated. Previous posts from the blog series, The Secret to Achieving Greatness in Film Production, discuss the elements involved in creating a video to go above and beyond an average film production. This includes composition and sound. In part three, the impact of colour is examined and how knowing a little science can improve your film production. […]
What can you learn from Tweet Perth? More than you could imagine. [...]
“You’ll never believe what this marketer accidentally published on the company blog” “We tried this shocking content marketing technique… and it worked!” Does this style of headline seem eerily familiar? That’s because they’re using a technique called the “curiosity gap” to pique your interest and persuade you to take action. […]
You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support. […]
When brands pursue content marketing, they usually focus on publishing through the [...]
Nic Hayes, Managing Director of Media Stable, shares his thoughts on the importance of keeping consistency at the heart of your content marketing strategy. He believes it’s more than a discipline; it’s vital in maintaining your authority. -Ed […]
How do you distribute your brand’s content? Distribution is a key element of the content marketing mix and a lot of brands struggle with it. What’s the point of creating content if nobody is listening, reading or watching? […]
What’s the difference between an average and an exceptional film production company? In the first of a four-part series, you’ll gain insight into what makes a great film production. […]
It’s often said that in content marketing, brands should consider themselves as [...]
Is your brand still stuck in the past? Or have you been brave enough to attempt content marketing? Although it’s starting to enter the mainstream marketing vocabulary, there is still confusion among brands about what content marketing is and how it differs from other marketing practices. […]
