Brand Newsroom 42: 30-Second TVCs and the 2×4 Approach
Andrew Wolk’s article, ‘Time is running out for the 30-second TV commercial’ [...]
30
06, 2015
Boost Your Corporate Video with 3D Animation
How do you produce a video about something that doesn’t yet exist? How do you make the invisible visible? […]
25
06, 2015
Content Marketing: Boosting Your PR Effectiveness
Can you think of a better partnership than PR and content marketing? We’re all facing insatiable demands for content, and PR is the perfect avenue to get your content in front of a wider audience. If this is true, why aren’t we getting better results from our PR efforts? […]
23
06, 2015
Brand Newsroom 41: A Time of Major Change
This week news articles again pointed towards one inescapable truth: the world [...]
22
06, 2015
Repurposing Video Content to Get Maximum ROI
Lush Creative Director Gavin Carroll and I have just returned from an overseas filming expedition for one of our clients. The trip took us to South Korea for 11 days to help document a huge project that has been happening for the past few years. […]
18
06, 2015
Marketing to Gen Y: An Interview with Charlie Caruso
Charlie Caruso, director of Puggle Media, presenter at Curiosity Productions, and editor of Understanding Y, joined the Brand Newsroom team for an episode about Gen Y that created a lot of discussion and ruffled a few feathers. She generously agreed to an interview with Sarah Mitchell to further explain what motivates Gen Y and how brands gain influence with them. Take notes; Charlie provides candid insight to anyone who genuinely wants a better understanding of this huge demographic. […]
16
06, 2015
Brand Newsroom 40: The Death of Mass Marketing
Recently, the ABC’s Alan Kohler published an article titled “The media earthquake [...]
15
06, 2015
Content Marketing: Solving the Brandscaping Mystery
If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands and their respective audiences together to create content that increases demand and drives revenue.” […]
11
06, 2015
Why Video Storytelling Always Beats a Sales Pitch
How do you feel about hard sales tactics? Cold calls, trashy TV commercials and enormous billboards are low on the list of influential tactics for most marketers. No one likes to feel like they’re being sold to, which is why storytelling is the new sales pitch. Video is one medium that can effectively bring your story to life. […]
9
06, 2015
Brand Newsroom 39: Mid-Year Review
How has 2015 been for content marketers so far? This week on [...]
