Monthly Archives: March 2015

11 03, 2015

How to Achieve Greater Success With Your Podcast Interviews

By | March 11th, 2015|Categories: Interviewing, Podcast|Comments Off on How to Achieve Greater Success With Your Podcast Interviews

Do you love to talk? Do you like to tell stories? Most of us do, but there’s a time and a place to love the sound of your own voice. Conducting an interview for your podcast is not one of them. […]

10 03, 2015

Brand Newsroom 25: Difference Between News and Newsworthy

By | March 10th, 2015|Categories: Brand Newsroom|1 Comment

Do you know the different between your news and a newsworthy story? [...]

6 03, 2015

Don’t build a content factory; build a content marketing ENGINE

By | March 6th, 2015|Categories: Content Marketing|4 Comments

According to the Content Marketing Institute, one of the biggest challenges confronting Australian content marketers is creating enough content, or at least enough content that engages. (And after all, what other kinds of content should there be?) […]

4 03, 2015

The Top Free Marketing Podcasts for You

By | March 4th, 2015|Categories: Content Marketing|Comments Off on The Top Free Marketing Podcasts for You

Whether you’re a podcast tragic looking to discuss Serial at any given time or a morning commuter sick of breakfast radio, podcasts are a great way to find interesting information and entertaining stories.  But what if listening to podcasts could help you strengthen your business potential and gain valuable knowledge about where, what and how to communicate to your customers and clients? […]

3 03, 2015

Brand Newsroom 24: Robert Rose on Content Marketing and Storytelling

By | March 3rd, 2015|Categories: Brand Newsroom|2 Comments

The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, [...]

3 03, 2015

Ouch! Using Science to Make Brand Storytelling More Effective

By | March 3rd, 2015|Categories: Uncategorized|1 Comment

Have you ever winced at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example. Ouch, that is going to hurt in the morning!  But why do we also feel his pain? The answer is an important factor in why storytelling works as a way of communicating. Brands utilising this can make an emotional connection with their audience. […]