Do you love to talk? Do you like to tell stories? Most of us do, but there’s a time and a place to love the sound of your own voice. Conducting an interview for your podcast is not one of them. […]
Do you know the different between your news and a newsworthy story? [...]
According to the Content Marketing Institute, one of the biggest challenges confronting Australian content marketers is creating enough content, or at least enough content that engages. (And after all, what other kinds of content should there be?) […]
Whether you’re a podcast tragic looking to discuss Serial at any given time or a morning commuter sick of breakfast radio, podcasts are a great way to find interesting information and entertaining stories. But what if listening to podcasts could help you strengthen your business potential and gain valuable knowledge about where, what and how to communicate to your customers and clients? […]
The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, [...]
Have you ever winced at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example. Ouch, that is going to hurt in the morning! But why do we also feel his pain? The answer is an important factor in why storytelling works as a way of communicating. Brands utilising this can make an emotional connection with their audience. […]
