Brand Newsroom #19: The Importance of Listening to Your Social Media Audience
Photo by: Sean McEntee Episode #19 of Brand Newsroom - This week [...]
30
01, 2015
28
01, 2015
The Importance of Emotion in Content Production
How often do you laugh at a video on social media, or read a news story and want to take action? Whether it’s a cat falling off a roof or a petition to stop a historic building being demolished, the publisher’s objective is always the same: get the audience to react. […]
23
01, 2015
Brand Newsroom #18: Storytelling as a Strategy for Brand Newsrooms
Episode #18 of Brand Newsroom - As a backlash on storytelling begins [...]
21
01, 2015
5 Practical Tips on Body Language in Video Interviews
Have you ever looked into the eyes of someone and felt like you knew what they were feeling? The eyes are a powerful tool in communication and can speak a thousand words. I have met many diverse and complex characters in my radio and TV career and found truth in the saying about eyes being a gateway to the soul. For example, I met an infamous murderer whose eyes were nearly totally black and dull in texture, very unnerving. In contrast, when watching a charity worker talk passionately about their cause; the eyes were bright and expressive. […]
19
01, 2015
Social Business: 4 Keys to Achieving Success
Just before Christmas, Simon te Brinke from Gramercy Park Consulting joined us on Episode 14 of the Brand Newsroom podcast to talk about social business. He’s recently published The Little Book of Social Business, a concise guide packed with insight into how organisations should be approaching social business. […]
16
01, 2015
Brand Newsroom #17: The Importance of Disclosure and Transparency in Brand Journalism
Transparency Episode #17 of Brand Newsroom - We delve into [...]
15
01, 2015
Content Marketing 2015: Predictions and Advice
Do you have room for a couple more content marketing predictions for 2015? The Content Marketing Institute puts out an annual e-book of content marketing predictions from thought leaders all over the world. It’s a fun piece of content, for sure, but it also provides insight into what the top content marketers in the world are thinking. […]
13
01, 2015
Brand Newsroom #16: Building Authority vs. Being an Expert
Brand Newsroom #16: Building Authority vs. Being an Expert Episode [...]
13
01, 2015
Content Marketing: Do You Really Know Your Target Audience?
It’s easy to get caught up in the ‘what’ and the ‘how’ of content marketing, but if you haven’t drilled down into ‘who’ you’re trying to reach, your efforts are going to be less effective. Before you spend a lot of time planning, developing, publishing and distributing great content, get a firm handle on who is going to view it. Otherwise, you could be wasting a lot of valuable time and resources. […]
