Monthly Archives: May 2014

Hands up who noticed Google changing it’s logo over the weekend? Chances are you didn’t, since it merely moved a few pixels! The big issue that caused much frustration to the global search engine was just two letters being slightly out of line. To fix the problem, Google moved the ‘g’ one pixel to the right and the ‘l’ one pixel down and to the right. It’s the small things! It may not bother the average web user, but for some, ‘kerning’ can be a real issue.  It’s staggering how such a huge organisation do not ensure that something as significant as a logo is absolutely perfect first time. It’s also astounding that so many Google nerds’ spotted the change immediately and who then make a point of notifying the branding giant. […]

What do you get when you cross a spaceship, tiger and meteorite with London’s busiest shopping street…? A very smart Pepsi Max advertising campaign! Their latest marketing tool involved rigging up concealed cameras in a poster frame of a bus stop, allowing commuters to see through a window to the street. They then installed technology to allow various motion images to fly across the window, tricking the passengers into thinking the illusion was real and therefore transforming a dull commute to a role in a virtual fantasy world! […]

Politicians are probably the most scrutinized of all occupations. Take Tony Abbott, we see his face everyday in the news, sometimes in a positive light, but usually not. He has to face the media on a regular basis to defend his actions, having to think before he speaks, which sometimes he clearly forgets. Remember when he was forced to defend his comment that “sometimes s*** happens” when discussing the events surrounding the death of a digger in Afghanistan? […]

The story dominating the news this week is the slightly cringey punch-up between media moguls James Packer and David Gyngell. The fact that the fight was between billionaires fails to make the story anymore remarkable, but what is interesting, is that News Corp managed to make national headlines just through their use of watermarking! […]