Prof. Bruce Robinson
"My leadership style is about being a servant" Professor Bruce Robinson from the University of Western Australia is renowned for his work in cancer research and most importantly known for turning compassion into action!
26
03, 2014
Marketing success - Brains, Budget or Facebook?
Online marketing is big business; companies are willing to spend a vast amount of money and man-hours on flash campaigns to spread the message of their brand. But what if you could get the same results (or better) in the time it takes to drink your morning cappuccino and without spending a cent?! The most recent social media phenomenon is the ‘No make-up selfie’ in aid of Cancer Research. Females take a ‘selfie’ (named ‘The word of 2013’ by the Oxford Dictionary!), post it on Facebook with a pledge to donate and then nominate a couple of friends to do the same. The charity made $2million in 48 hours! You may assume that this was a cleverly executed marketing plan…but actually, the charity admitted that they had no involvement whatsoever! It’s the modern day chain mail and a new way of being heard above the ‘noise’ …by getting the social media community to do the work for you! […]
19
03, 2014
50 million online views - now that’s clever advertising!
Have you seen this video production that Budweiser created for the 2014 Superbowl final? It’s incredible! That’s not an advert I hear you say! I think you’re right. It’s SO much more! Let’s face it, there aren’t that many ads that get a staggering 49 million plus views. And I’m not sure there are many ads that make you feel a greater connection with a brand. Most advertising is interruptive. This isn’t! So, is it an ad? I’d argue not - I think it’s clever content marketing! […]
13
03, 2014
Dale Alcock
"Just lay the best brick that you can" Dale is an industry thought leader and an avid believer in social responsibility. His leadership has taken ABN group to what it is today which includes 10 retail building companies building over 3000 homes a year.
12
03, 2014
Do you have a captive audience?
What do YOU do during your commute to work? Listen to music or a podcast? Play games? Read a book? Watch the latest videos on the news sites? Whether you want to be entertained, educated or informed, there is now a gadget and an app that will fulfil your every desire! We’re bombarded with daily content and technology. But we all want quality, relevant content that is engaging and accessible. What if, you create a spread of content through multiple platforms to attract the audience to your brand, and even better, through their preferred choice of medium? What if you give them the opportunity to watch a video, listen to a podcast and read a complimentary article all within the same domain? Now you can! In todays’ ever changing market, It is essential that you think like a publisher! […]
7
03, 2014
Lush Digital partners with Business News to bring first weekly podcast…
Over the past few months we've been establishing strong partnerships with large [...]
5
03, 2014
I’m not saying advertising is dead, but…
…We think it’s shifted! Back in 2012 we won a Telstra Business Award here in WA - it was in the category sponsored by a large media publishing company. Our prize was a fairly substantial amount of money that could be spent in contra, advertising on any of their platforms. Not one to usually go down the advertising route, we didn’t rush in! 18 months later it was a case of use it or lose it! Well, yesterday our one month campaign on a couple of websites came to an end. According to the report sent through, we had had fantastic results! Let me just say, their definition of fantastic isn’t quite the same as ours! “Overall the campaign attracted 153 clicks with click through rates of 0.04% and 0.20% which is fantastic. Our network average for similar activity is 0.03% to 0.05%” We were staggered - 0.03%-0.05% is considered successful? […]
