Everyone writes, but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product? Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]
Check your privilege. It’s a phrase you’ve probably heard over the past [...]
If you’re anything like me, you probably receive an avalanche of emails [...]
Would you like to know how to grow your business without big budgets or a lot of resources? Joe Pulizzi’s new book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shows how you can find the sweet spot between passion and skills to successfully market your business. I’ve read an advanced copy and can say it’s the perfect book for Australian business owners and marketing managers. […]
Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]
A recent article in BRW magazine advises small business owners on how to get started with online marketing. It includes several good suggestions but it’s dated and totally misses the one thing to make or break any online marketing program. Without it, the money and time you spend on digital marketing will be wasted in the long run. […]
I have previously written about how companies utilise the consumer by advertising their brand name through personalisation, i.e. by displaying individual names on a product like Coca-Cola; or using Facebook advertising to be in line-of-sight to the consumer by displaying adverts of products they have been viewing online. The consumer essentially becomes a marketing tool. But what if this develops further in the future? What if the consumer becomes the primary distributor in content marketing? […]
If you follow football – or soccer as it’s known in these [...]
We get asked many questions here at Lush Digital around what the essential ingredients are to make a great video. We can probably give you a thousand different ‘ingredients,’ but we know that a well crafted video comes from years of experience & creative minds. So like every job we complete, we get the team involved to add their thoughts to the project and thus below is some of their essential ‘ingredients.’ […]
According to content marketing guru, Professor Mark Schaefer, ‘only we…’ is the most important sentence every organisation must finish before creating a content marketing strategy. If you can’t finish it, you are not going to hit the mark when it comes to producing exceptional, rich content. What are the things you do differently? What are the things that your audience connects with you for? And what are the things your competitors wish they did as well as you? […]
