How to write attention-grabbing headlines
Not all headlines are created equal. Newspaper editors have known this for [...]
1
06, 2017
Why customer-centric marketing is the only way to go
‘Customer Centricity’: If you’re a marketing professional you’ll have heard the term. [...]
31
05, 2017
Masterclass: How to Write Business Content Like a Pro
Everyone writes, but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product? Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]
30
05, 2017
Quick and easy? It’s not a content marketing strategy
Have you heard about the latest content marketing trend? In all honesty, [...]
25
05, 2017
Brand Journalism: How to write a good lede
It’s easy to suck. Getting that first sentence right — finding the [...]
27
04, 2017
Brands can avoid one big mistake newspapers are making
It breaks my heart, every single time. The public perception of journalism [...]
26
04, 2017
Brand Newsroom 137: Questions to ask before choosing a marketing agency
Today, James and Sarah discuss how to get one of your most [...]
11
04, 2017
Measuring content effectiveness: A marketer’s guide
Over the past two years I’ve been principally involved in writing close [...]
30
03, 2017
How great copy beats competition and saves you money
Are you one of those people with a loosey-goosey relationship with grammar? [...]
9
03, 2017
Have you set the right content marketing goals?
If you’re not getting the results you want in content marketing, maybe [...]
