Brand Journalism: How to write a good lede
It’s easy to suck. Getting that first sentence right — finding the [...]
11
05, 2017
Content Marketing: How to run an editorial calendar
When I was a cadet reporter things were still distinctly analogue, so [...]
3
05, 2017
Brand Newsroom 138: Media Intelligence: Here’s what you need to know
We’ve come a long way from the days when “media monitoring” involved [...]
30
03, 2017
How great copy beats competition and saves you money
Are you one of those people with a loosey-goosey relationship with grammar? [...]
2
03, 2017
Become a better brand writer with this top tip
Writing is one of those tasks a lot of people hate to [...]
13
10, 2016
Content marketing is an ethical option for old journos
A little while back I wrote an article reassuring journalists — more [...]
27
09, 2016
Credit where it’s due: Don’t fall foul of copyright law
Copyright laws weren’t created for the digital age. Technology and internet connectivity [...]
6
09, 2016
7 steps to a winning publication with content marketing
What does a quality brand publication look like? When you consider how [...]
2
08, 2016
Interview techniques for tricky talent
Sometimes it’s like pulling teeth. You’ve got your questions, you know the [...]
14
07, 2016
Journalistic principles add credibility to your content
OK, I know what you’re thinking: journalists don’t always have the best [...]
