Brand Newsroom 24: Robert Rose on Content Marketing and Storytelling

The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, Author and Storyteller, joins the Brand Newsroom team to discuss why he’s looking forward to coming back to Australia for Content Marketing World Sydney. He delves into the most important component of content marketing, why Australian content marketers have an advantage over their North American counterparts and proves everyone can tell a story.

His new book, Experiences: The 7th Era of Marketing, is due for release this month and he’ll be bringing a load of new ideas to CMWorld. Have a listen to hear one of the true leaders of the content marketing revolution.

Links:

Marketing Myopia by Theodore Levitt

PNR: This Old Marketing podcast

By Brand Newsroom| March 3rd, 2015|Categories: Brand Newsroom|2 Comments

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

2 Comments

What’s the Story? Expert Tips to Improve Your Storytelling Skills | Lush Digital Mar 18, 2022 at 1:18 pm

[…] Rose, Chief Strategy Officer of the Content Marketing Institute, was a guest on our Brand Newsroom podcast. Among other useful insights, Robert reflected on a mantra he has held for years, “Storytelling […]
The Vital Website Test You Need to Take for SEO | Lush Digital Apr 06, 2022 at 10:20 am

[…] Robert Rose appeared on Brand Newsroom, we spoke about how we’re all slaves to Google. If Google is unhappy with your website, you don’t appear in search engine rankings. Regardless […]

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