/Ian Bignell

About Ian Bignell

Ian Bignell is a senior producer at Lush Digital Media. He has worked at several production houses and television studios in both the UK and Australia.
16 02, 2016

Using Video to Keep Your Internal Communication Open

By | February 16th, 2016|Categories: Video Production|Comments Off on Using Video to Keep Your Internal Communication Open

There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries. […]

19 01, 2016

How to Find the Right Marketing Agency

By | January 19th, 2016|Categories: Marketing|Comments Off on How to Find the Right Marketing Agency

Recently, on my way home from work, I’ve noticed a sign on one of the traffic lights as I turn off the freeway. It says, ‘Websites from $99. Call 04xxxxxxx’ and nothing else. What I find most strange about this sign - among many strange things – is there is no web address to show what sort of websites this person is offering. It might be the case that if you call up they supply a link, but the important word in that sentence is ‘if’. […]

22 12, 2015

2015 - A Lush year in review

By | December 22nd, 2015|Categories: Content Marketing|Comments Off on 2015 - A Lush year in review

So that was 2015. It seemed to be over even quicker than [...]

1 12, 2015

Perfecting Your Video Production to Please Your Audience

By | December 1st, 2015|Categories: Video, Video Production|Comments Off on Perfecting Your Video Production to Please Your Audience

Ever wonder what it’s like to work with Gordon Ramsay? Back in the heady days of 2005, when I was a fresh-faced graduate trying to make my way in the world, I had the opportunity to work as a runner on the TV show Ramsay’s Kitchen Nightmares. It’s a long-running format where Gordon Ramsay enters struggling restaurants and tries to save them from closing by sprinkling a little bit of Michelin-magic on inept owners and clueless cooks. He is a man who can not only fit the f-word into every single sentence, he also knows a thing or two about creating places people actually want to spend their money and time on food. […]

22 06, 2015

Repurposing Video Content to Get Maximum ROI

By | June 22nd, 2015|Categories: Video Production|Comments Off on Repurposing Video Content to Get Maximum ROI

Lush Creative Director Gavin Carroll and I have just returned from an overseas filming expedition for one of our clients. The trip took us to South Korea for 11 days to help document a huge project that has been happening for the past few years. […]

1 05, 2014

When timing is everything!

By | May 1st, 2014|Categories: Business, Content Marketing, Online marketing, Social Media|Comments Off on When timing is everything!

If you follow football – or soccer as it’s known in these [...]

10 04, 2014

Only We…

By | April 10th, 2014|Categories: Content Marketing, Online marketing|Comments Off on Only We…

According to content marketing guru, Professor Mark Schaefer, ‘only we…’ is the most important sentence every organisation must finish before creating a content marketing strategy. If you can’t finish it, you are not going to hit the mark when it comes to producing exceptional, rich content. What are the things you do differently? What are the things that your audience connects with you for? And what are the things your competitors wish they did as well as you? […]