Brand Newsroom 59: Why Online Advertising Sucks
Recently, US agency Solve made headlines by accumulating 100,000 views on a [...]
27
10, 2015
Is Content Marketing The New SEO?
Wondering about the state of play in content marketing? In light of recently released research it is clear now is a great time to be a content marketer. As larger emphasis is placed on quality content, many would say content marketing has surpassed SEO and perhaps even overtaken it. […]
22
10, 2015
2 Extra Pressures Experienced by Brand Journalists
Do you ever feel like your head will explode for all the expert advice floating around about content marketing? When I say ‘expert’, I mean people who have made it big and are now dispensing easy ways any marketer can achieve the same thing. If you’re bogged down looking for advice in listicle land and wondering why you’re not experiencing the same success, there might be a good reason for it. […]
20
10, 2015
Brand Newsroom 58: Building a Sense of Belonging
Is quality or quantity more important to your brand when it comes [...]
20
10, 2015
The Rise Of Video Marketing
What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video - whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute. And it’s not just YouTube feeding your video addiction; any number of platforms for video consumption are growing as well. The latest trend comes in mobile form, with video accounting for 55% of all mobile traffic, which is up 10% in almost three years. […]
14
10, 2015
New Research Shows B2C Content Marketing Charging Ahead
Content marketing is growing up according to new research released in the USA today. The B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America by Content Marketing Institute (CMI) and MarketingProfs shows B2C marketers are realizing a return on their investment. As a result, they’re dedicating more of their total marketing budget to content marketing, 32% on average, compared to 25% last year. […]
13
10, 2015
Brand Newsroom 57: Unplugging From Technology
Have you ever gone off the grid with a break from technology? [...]
13
10, 2015
Why You Need a Content Marketing Editorial Calendar
Do you know what your brand is publishing next week? What about next month, or next quarter? Effective content marketing doesn’t consider individual pieces in isolation, rather as components of an overall strategy. Think of it as parts of a spider web that, working together, catches more customers. In order to execute your content marketing strategy effectively, you must make this bigger picture visible, and plan it from a strategic perspective. […]
7
10, 2015
12 Blogging Rules Every Content Marketer Should Follow
Are you getting the most out of your company blog? Many brands start a blog by writing posts based on gut feeling rather than following strategic guidelines, and with this approach feel unsatisfied by the results they receive. To help you cut through the clutter and grow your audience, follow these 12 rules. […]
6
10, 2015
Brand Newsroom 56: Snowballing Social Media Crises
In the world of social media, posts from your private life are [...]
