Time-lapse photography has amplified in popularity. We’re beginning to notice a trend for business to use time-lapse photography for purposes that extend beyond marketing and deliver strategic advantage. […]
As content marketing matures, brands are entering the world of publishing at a rapid rate. One of the most important roles in any publication or newsroom is the editor. A recent article at the Harvard Business Review blog discusses why. […]
Content marketing is at a tipping point. Recent research from different sources on a variety of metrics indicates it’s become a viable method for business to find and attract clients. Not only is it viable, it’s become an expectation from consumers. Let’s look at some of the indicators from the past few months. […]
Since the launch of Apple’s latest products earlier this week, I’ve been reading a lot about how they benefit a marketer’s need to reach their audience. But will we get to the point where we are too accessible? Can we ever have too much communication? […]
It’s all in the name. First impressions count. We all know it, but how far would you go to seal the deal and bag yourself an extra reader? […]
