The biggest story in the world, missing Malaysian Airlines flight MH370 is also the biggest mystery. Dutch company Fugro, equipped with deepwater search vessels and subsea echosounding equipment, was called to the search for the missing MH370 in October 2014.
Despite it’s world-class expertise in subsea exploration, Fugro had little media training. How would Fugro handle the media if their team found missing Malaysian Airlines flight MH370?
Fugro understood that having an established, positive presence is absolutely vital when working on something with such a high profile. Should anything go wrong, the company must have a solid media reputation to draw upon. Having no media presence would put the organization forever on the back foot.
Faced with this prospect, Fugro asked Lush Digital to advise and consult it’s staff on how best to handle media attention in a crisis situation.