Monthly Archives: March 2015

31 03, 2015

Brand Newsroom 29: Jeff Bullas on Blogging & Social Media

By | March 31st, 2015|Categories: Brand Newsroom, Podcast|Tags: , , , |Comments Off on Brand Newsroom 29: Jeff Bullas on Blogging & Social Media

Does your brand have a passionate following? Blogging heavyweight Jeff Bullas considers [...]

24 03, 2015

Brand Newsroom 28: Arnie Kuenn on the New SEO Order

By | March 24th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |1 Comment

  American SEO expert Arnie Kuenn joins Brand Newsroom to discuss SEO [...]

24 03, 2015

Content Marketing World: Lessons from the experts

By | March 24th, 2015|Categories: Blog, Business, Content Marketing|Tags: , , |Comments Off on Content Marketing World: Lessons from the experts

Having left Content Marketing World Sydney with content overload and bursting with advice and knowledge, I’ve taken away many ideas on how to succeed in content marketing. As well as discovering what I should be doing, I also found it fascinating learning what not to do. […]

19 03, 2015

3 Big Take-Aways From Content Marketing World Sydney

By | March 19th, 2015|Categories: Blog, Content Marketing|Tags: , |3 Comments

Did you go to Content Marketing World Sydney? The three-day event wrapped up on Wednesday after delivering workshops and presentations focused on every aspect of content marketing. Notable Australian marketers and brand journalists shared the bill with international experts like Andrew Davis, Arnie Kuenn, Robert Rose, and Geraint Holliman to deliver some of the best thinking and current insight into a discipline finally gaining traction in Australia. […]

19 03, 2015

Brand Newsroom 27: Andrew Davis on the Power of Brand Collaboration

By | March 19th, 2015|Categories: Brand Newsroom, Content Marketing|Tags: , , |1 Comment

Have you considered how collaboration with another brand can open your company [...]

18 03, 2015

Day Two Wrap-up Video for Content Marketing World

By | March 18th, 2015|Categories: Blog, Content Marketing, Uncategorized|1 Comment

Day Two of Content Marketing World in Sydney was a deep dive into three different disciplines of content marketing: Strategy & Measurement, Channels & Innovation, and Creation & Distribution. […]

18 03, 2015

What’s the Story? Expert Tips to Improve Your Storytelling Skills

By | March 18th, 2015|Categories: Content Marketing, Storytelling|1 Comment

Storytelling is an art but it’s also a skill. As one of the most commonly used means of communicating, we encounter storytelling almost every day of our lives. But have you considered how storytelling could be used to draw people into the story of your brand? […]

17 03, 2015

Content Marketing World Day One Highlights Video

By | March 17th, 2015|Categories: Blog, Content Marketing|2 Comments

The first day of general sessions at Content Marketing World introduced new ideas, profiled great case studies and inspired content marketers to become more strategic. […]

17 03, 2015

Brand Newsroom 26: Geraint Holliman on Thinking Instead of Doing

By | March 17th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |Comments Off on Brand Newsroom 26: Geraint Holliman on Thinking Instead of Doing

Are you marketing your content? Is your content marketing strategy really a [...]

16 03, 2015

Does Your Brand News Pass the ‘So What’ Test?

By | March 16th, 2015|Categories: Blog, Business, Content Marketing, Storytelling|Tags: , |4 Comments

Have you heard of the ‘So What’ test? It’s a great way to determine whether your news is interesting to your target audience. It’s also the first question journalists ask when reading your press releases. If you want earned media for your news, it’s essential to put your news to the ‘So What’ test. […]