26 03, 2014

Marketing success - Brains, Budget or Facebook?

By | March 26th, 2014|Categories: Advertising, Blog, Business, Content Marketing, Facebook, Online marketing, Social Media, Sponsorship, Uncategorized|1 Comment

Online marketing is big business; companies are willing to spend a vast amount of money and man-hours on flash campaigns to spread the message of their brand. But what if you could get the same results (or better) in the time it takes to drink your morning cappuccino and without spending a cent?! The most recent social media phenomenon is the ‘No make-up selfie’ in aid of Cancer Research. Females take a ‘selfie’ (named ‘The word of 2013’ by the Oxford Dictionary!), post it on Facebook with a pledge to donate and then nominate a couple of friends to do the same. The charity made $2million in 48 hours! You may assume that this was a cleverly executed marketing plan…but actually, the charity admitted that they had no involvement whatsoever! It’s the modern day chain mail and a new way of being heard above the ‘noise’ …by getting the social media community to do the work for you! […]

19 03, 2014

50 million online views - now that’s clever advertising!

By | March 19th, 2014|Categories: Advertising, Blog, Business, Content Marketing, Sponsorship|4 Comments

Have you seen this video production that Budweiser created for the 2014 Superbowl final? It’s incredible!   That’s not an advert I hear you say! I think you’re right. It’s SO much more! Let’s face it, there aren’t that many ads that get a staggering 49 million plus views. And I’m not sure there are many ads that make you feel a greater connection with a brand. Most advertising is interruptive. This isn’t! So, is it an ad? I’d argue not - I think it’s clever content marketing! […]

13 02, 2014

Going it alone is fine, but doing it together is better!

By | February 13th, 2014|Categories: Blog, Sponsorship, Video Production|Comments Off on Going it alone is fine, but doing it together is better!

2014 for us is a year of doing it together! We get the feeling we are all entering the “sharing” economy! We certainly have seen that recently with all the work we are doing with our clients. Why go it alone when potentially you could do something together and share the cost! Have a look at this example. WA Ballet (one of our favourite clients) is always looking to use video creatively. Budgets are tight however. But, they do have some wonderful Corporate Sponsors that are clearly partnering for all the right reasons. How could we tell a WA Ballet story and give their Principal Partner, Woodside a production that would work for them too! The end product can be viewed here…but simply it’s a production that marries the idea of VALUES! By combining budgets we were able to film something stunning! Higher production values means more viewers which in turn leads to greater emotional connection with both brands! […]