Sarah Mitchell

/Sarah Mitchell

About Sarah Mitchell

Sarah Mitchell is Director of Content Strategy at Lush. She develops content marketing and community engagement strategies for clients in a variety of industries. Sarah frequently speaks on topics related to Content Marketing, Brand Storytelling and Social Media. She's a co-host of the Brand Newsroom podcast and the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @SarahMitchellOz.
16 03, 2017

How to gain trust for your brand

By | March 16th, 2017|Categories: Branding, Business|Tags: , , , |Comments Off on How to gain trust for your brand

It’s hardly news we’re in a crisis of trust. According to the [...]

15 03, 2017

Masterclass: How to Write Business Content Like a Pro

By | March 15th, 2017|Categories: Blog, Business, Content Marketing, Marketing, Online marketing, Social Media, Writing|Tags: , , , , |Comments Off on Masterclass: How to Write Business Content Like a Pro

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

9 03, 2017

Have you set the right content marketing goals?

By | March 9th, 2017|Categories: Content Marketing|Tags: , |Comments Off on Have you set the right content marketing goals?

If you’re not getting the results you want in content marketing, maybe [...]

31 01, 2017

The secret to effective writing for business

By | January 31st, 2017|Categories: Blog, Content Marketing, Writing|Tags: , , |Comments Off on The secret to effective writing for business

If brevity is the soul of wit, then there’s nothing amusing about [...]

12 01, 2017

Your B2B website is NOT a Swiss Army Knife

By | January 12th, 2017|Categories: Content Marketing, Web|Tags: , , |Comments Off on Your B2B website is NOT a Swiss Army Knife

Are you expecting too much of your B2B website? The complaints about [...]

22 12, 2016

How to kickstart your creativity in 2017

By | December 22nd, 2016|Categories: Content Marketing, Video Production|Tags: , , |Comments Off on How to kickstart your creativity in 2017

It’s the end of the year and if you’re like me, you’re [...]

27 10, 2016

How to solve a content marketing conundrum

By | October 27th, 2016|Categories: Content Marketing|Tags: , , |Comments Off on How to solve a content marketing conundrum

New research on the habits and successes of B2C marketers using content [...]

18 10, 2016

How to avoid brand damage on social media

By | October 18th, 2016|Categories: Branding, Social Media|Tags: , , , , , |Comments Off on How to avoid brand damage on social media

What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on [...]

29 09, 2016

B2B content marketers rewarded for staying the course

By | September 29th, 2016|Categories: Content Marketing|Tags: , |Comments Off on B2B content marketers rewarded for staying the course

Content marketers are being rewarded for staying the course according to new [...]

15 09, 2016

How to avoid a content marketing hangover

By | September 15th, 2016|Categories: Content Marketing|Tags: , , |Comments Off on How to avoid a content marketing hangover

Business is content drunk and it’s not a pretty sight. Like a [...]