Does your brand have a passionate following? Blogging heavyweight Jeff Bullas considers himself a ‘publisher with a purpose’  and remains one of the biggest players in Australia’s digital marketing niche.

Jeff tells Brand Newsroom about the breakthroughs that led to obtaining 30,000 email subscribers to his blog and 300,000 Twitter followers. He speaks candidly about the motivations and challenges he faced in the early days of his blogging career and reveals the tactics that help him stay on top of his game.

This special episode of Brand Newsroom was recorded at Content Marketing World Sydney with James LushNic Hayes and Sarah Mitchell.