Storytelling

/Storytelling
8 09, 2016

Here’s why the post-truth era can’t extend to marketing

By | September 8th, 2016|Categories: Marketing, Storytelling|Tags: , , |Comments Off on Here’s why the post-truth era can’t extend to marketing

There’s no Trade Practices Act for politics. And that’s a shame. We [...]

6 07, 2016

Brand Newsroom 95: How to generate editorial ideas like a journalist

By | July 6th, 2016|Categories: Brand Journalism, Brand Newsroom, Storytelling, Writing|Tags: , , , , |Comments Off on Brand Newsroom 95: How to generate editorial ideas like a journalist

One of the most common questions journalists get asked is ‘where do [...]

2 06, 2016

Presentations: What we want, versus what we get

By | June 2nd, 2016|Categories: Business, Storytelling|Tags: , , , |Comments Off on Presentations: What we want, versus what we get

I get to see a lot of people present. I get to [...]

21 04, 2016

How to generate article ideas like a journalist

By | April 21st, 2016|Categories: Content Marketing, Media, Storytelling, Writing|Tags: , , , |Comments Off on How to generate article ideas like a journalist

There’s a weird thing that happens when you tell a stranger at [...]

10 02, 2016

Brand Newsroom 74: Marketing on a Shoestring Budget

By | February 10th, 2016|Categories: Brand Newsroom, Marketing, Storytelling|Tags: , , |Comments Off on Brand Newsroom 74: Marketing on a Shoestring Budget

Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]

3 02, 2016

Brand Newsroom 73: Good Storytelling Requires Grit

By | February 3rd, 2016|Categories: Brand Newsroom, Content Marketing, Podcast, Storytelling|Tags: , |Comments Off on Brand Newsroom 73: Good Storytelling Requires Grit

As we tip into a new season for marketing, stepping away from [...]

2 06, 2015

Storytelling: What Journalists Know and Marketers Don’t

By | June 2nd, 2015|Categories: Blog, Content Marketing, Storytelling|Tags: , |2 Comments

Journalists have been creating amazing content for centuries. It is a craft that has grown and evolved over time and, along the way, the men and women who practice it have learned a thing or two about storytelling. […]

23 04, 2015

Get Your Audience Laughing

By | April 23rd, 2015|Categories: Blog, Facebook, Online marketing, Social Media, Storytelling|Tags: , , |Comments Off on Get Your Audience Laughing

Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]

18 03, 2015

What’s the Story? Expert Tips to Improve Your Storytelling Skills

By | March 18th, 2015|Categories: Content Marketing, Storytelling|1 Comment

Storytelling is an art but it’s also a skill. As one of the most commonly used means of communicating, we encounter storytelling almost every day of our lives. But have you considered how storytelling could be used to draw people into the story of your brand? […]

16 03, 2015

Does Your Brand News Pass the ‘So What’ Test?

By | March 16th, 2015|Categories: Blog, Business, Content Marketing, Storytelling|Tags: , |4 Comments

Have you heard of the ‘So What’ test? It’s a great way to determine whether your news is interesting to your target audience. It’s also the first question journalists ask when reading your press releases. If you want earned media for your news, it’s essential to put your news to the ‘So What’ test. […]