Why effective messaging is essential to good governance
Have you considered how your marketing messaging affects the governance of your [...]
16
03, 2016
Brand Newsroom 79: Stop the Sales v Marketing War
Sales and marketing are meant to be on the same team, so [...]
3
09, 2015
5 Ways Modern Marketing Managers Need to Change
Last week I ran roughshod over the shamans, charlatans and pretenders of content marketing. It was a full-blown rant called The Great Content Marketing Swindle aimed directly at service providers and in-house marketers that haven’t been giving their customers a fair deal. But not every failed project is the result of a swindle. In many cases the brand should accept responsibility for some of the backlash we’re encountering. […]
18
08, 2015
Brand Newsroom 49: In-house or Outsourced Content?
How does your brand approach in-house production and outsourcing? When it comes [...]
17
08, 2015
The Skill Every Marketing Manager Needs to Recruit
If there’s one thing lacking in most marketing departments, it’s good writers. The content marketing discipline is becoming ingrained in large and small businesses all over the world. Organisations who recruit and hire people with good writing skills are putting themselves in a position of competitive advantage. Here’s why. […]
