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Brand Newsroom 49: In-house or Outsourced Content?

How does your brand approach in-house production and outsourcing? When it comes to content creation, every brand is faced with the choice of what to do in-house and what to outsource? How does a brand achieve the right mix?

According to the Brand Newsroom team, brands should analyse their processes in terms of time, cost and quality. There isn’t a one-size-fits-all solution for the perfect ratio. Indicators within every organisation will point towards certain choices.

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