How to solve a content marketing conundrum
New research on the habits and successes of B2C marketers using content [...]
11
10, 2016
How to do content marketing research
Have you decided to embark on a content marketing strategy but don’t [...]
29
09, 2016
B2B content marketers rewarded for staying the course
Content marketers are being rewarded for staying the course according to new [...]
22
11, 2015
New Australian Research for Modern Marketing Managers
In-person events, social media, video and blogs are the most effective content marketing tactics in Australia. New research from the Content Marketing Institute shows modern marketing managers in Australia are enjoying success on the back of content marketing strategies and have big plans to do even more of it in 2016. […]
20
11, 2015
The Case for a Brand Newsroom Marketing Strategy
For too long brands have had difficulty getting their stories to the general public. They’ve been at the mercy of traditional media and PR agencies, both gatekeepers to publication. Content marketing has helped improve the situation but companies must commit to building their own news sites to gain real benefit. With the advent of the brand newsroom, business now has the ability to wield as much influence as traditional media. […]
14
10, 2015
New Research Shows B2C Content Marketing Charging Ahead
Content marketing is growing up according to new research released in the USA today. The B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America by Content Marketing Institute (CMI) and MarketingProfs shows B2C marketers are realizing a return on their investment. As a result, they’re dedicating more of their total marketing budget to content marketing, 32% on average, compared to 25% last year. […]
