How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
15
04, 2016
8 web writing tricks you need to know
Much of what you were taught in school about writing is not [...]
3
03, 2016
The Positive Impact Guest Bloggers Make to Your Blog
Do you struggle to publish a blog post for your website every week? A key component of effective content marketing is maintaining consistency, yet consistently frequent posting can be a lot to manage for one person or even a team if you’re already busy. If you’re looking for help with blog writing, why not try using guest bloggers? […]
13
10, 2015
Brand Newsroom 57: Unplugging From Technology
Have you ever gone off the grid with a break from technology? [...]
7
10, 2015
12 Blogging Rules Every Content Marketer Should Follow
Are you getting the most out of your company blog? Many brands start a blog by writing posts based on gut feeling rather than following strategic guidelines, and with this approach feel unsatisfied by the results they receive. To help you cut through the clutter and grow your audience, follow these 12 rules. […]
4
08, 2015
11 Tips to Help You Write Better Titles and Headlines
How do you sum up a whole piece of work in just a few words? Writing titles and headlines can be challenging. It’s the first impression for your readers and has the most impact on your open rates. If you find yourself struggling, take a look at these 11 tips for writing better headlines and titles. […]
26
05, 2015
The Value of Honesty in Content Marketing
When you think of traditional marketing practices, honesty probably isn’t the first thing that comes to mind. Jonathan Crossfield reminded the audience at Content Marketing World Sydney that marketing was more about persuasion than absolute truth. As content marketing assumes a different perspective than traditional marketing, is there a place for honesty in content marketing? […]
18
05, 2015
7 Questions to Answer Before You Start a Podcast
We’ve written before about the important role podcasts play in your marketing mix. Once you decide to pursue this opportunity, how do you create a top business podcast? […]
23
04, 2015
Get Your Audience Laughing
Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]
10
04, 2015
We Are All Writers. Are You a Good One?
Do you consider yourself a writer? No? Well perhaps it is time to shift your perspective. According to Ann Handley, author of Everybody Writes: “If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers”. […]
