Although we’ve spoken before about the importance of consistency in content marketing, as we approach the Christmas break, many businesses are wondering whether publishing content over the holidays is worth the effort. The answer to this concern is “it depends on your audience”. To help you make the decision for your brand, we’ve put together a list of key factors to consider. […]
Do you publish content with a media mindset? At Lush, we proudly [...]
With the recent data released from CMI about Australian content marketing, most [...]
Do you use ad blockers when you surf the net? The rise of ad-blocking technologies has been a hot topic in 2015, with studies finding the use of ad blockers has increased at a rate of 41% globally in the past 12 months. So what does it mean for marketers when users start to customise their own online experience? […]
Is Google+ done and dusted? News from the past couple of weeks indicates Google+ is on its way out. With the latest news that Google Places API drops Google+ URLS from their business listings, all signs point towards one tragic fate: Google+ is on its last legs. […]
So you’ve created a podcast, now what? Producing quality content is only half the battle when it comes to content marketing, as what’s the point of creating it if nobody ever sees it? With Google announcing the launch of their own podcast directory last week, there’s never been more evidence of the fact that people are increasingly searching for podcasts online. So if your brand is finding social media and your own online channels aren’t cutting it in terms of podcast distribution and amplification, why not try out podcast directories? […]
When content marketing starts to be used as a political tool, what does it mean for the overall industry? The relationship between content marketing and politicians is a seemingly good fit, as the goal of each is to build an audience of loyal followers, and to foster values within these audiences in line with your own. Both content marketing and politicians benefit from appearing to be transparent, authentic and honest in the eyes of their followers. […]
Do you know what your brand is publishing next week? What about next month, or next quarter? Effective content marketing doesn’t consider individual pieces in isolation, rather as components of an overall strategy. Think of it as parts of a spider web that, working together, catches more customers. In order to execute your content marketing strategy effectively, you must make this bigger picture visible, and plan it from a strategic perspective. […]
Are you getting the most out of your company blog? Many brands start a blog by writing posts based on gut feeling rather than following strategic guidelines, and with this approach feel unsatisfied by the results they receive. To help you cut through the clutter and grow your audience, follow these 12 rules. […]
Do you know what content assets your business already has? Content can get lost in company archives due to new projects, change of staff, or simply time passing. Even if your brand is new to the content marketing pursuit, it’s likely you have existing content with unfulfilled potential. […]
