This week the Content Marketing Institute released their predictions for the state of content marketing in 2016, featuring the opinions of many of the industry’s brightest minds. Already some of these predictions are being realised, leading marketers to wonder how content marketing strategies should change in the new year.
In light of this list, this week the Brand Newsroom team share their own take on the 2016 predictions, including what they believe is likely and what on the list they disagree with.
Do you have predictions that didn’t make it onto the CMI list? Tweet us at @Brand_Newsroom to join the conversation.