Brand Newsroom 93: Why it’s time for brands to get podcasting
Ninety-eight million people in the US listen to podcasts every year, with [...]
29
12, 2015
Podcasting for Beginners: Tools and Advice to Get Started
In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. - Ed. In a content-cluttered world, could podcasting be next big play for content marketers? Maybe ‘big play’ is a stretch—a survey from Edison Research and Triton Digital shows awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners—all age groups are equally represented. […]
12
11, 2015
7 Podcast Directories to Improve Distribution
So you’ve created a podcast, now what? Producing quality content is only half the battle when it comes to content marketing, as what’s the point of creating it if nobody ever sees it? With Google announcing the launch of their own podcast directory last week, there’s never been more evidence of the fact that people are increasingly searching for podcasts online. So if your brand is finding social media and your own online channels aren’t cutting it in terms of podcast distribution and amplification, why not try out podcast directories? […]
28
07, 2015
Brand Newsroom 46: Tweet Perth and the Value of Online Community
What can you learn from Tweet Perth? More than you could imagine. [...]
22
07, 2015
Brand Newsroom 45: Getting More Earned Media
When brands pursue content marketing, they usually focus on publishing through the [...]
