Expert Content Marketing Predictions for 2016
Once a year the Content Marketing Institute canvases marketers from all over [...]
8
12, 2015
Smart Advice on How to Build Your Audience
Have you considered content marketing as a strategy to improve customer loyalty? [...]
22
11, 2015
New Australian Research for Modern Marketing Managers
In-person events, social media, video and blogs are the most effective content marketing tactics in Australia. New research from the Content Marketing Institute shows modern marketing managers in Australia are enjoying success on the back of content marketing strategies and have big plans to do even more of it in 2016. […]
20
11, 2015
The Case for a Brand Newsroom Marketing Strategy
For too long brands have had difficulty getting their stories to the general public. They’ve been at the mercy of traditional media and PR agencies, both gatekeepers to publication. Content marketing has helped improve the situation but companies must commit to building their own news sites to gain real benefit. With the advent of the brand newsroom, business now has the ability to wield as much influence as traditional media. […]
10
11, 2015
13 Tools to Maximise Content Marketing Amplification
There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. […]
22
10, 2015
2 Extra Pressures Experienced by Brand Journalists
Do you ever feel like your head will explode for all the expert advice floating around about content marketing? When I say ‘expert’, I mean people who have made it big and are now dispensing easy ways any marketer can achieve the same thing. If you’re bogged down looking for advice in listicle land and wondering why you’re not experiencing the same success, there might be a good reason for it. […]
14
10, 2015
New Research Shows B2C Content Marketing Charging Ahead
Content marketing is growing up according to new research released in the USA today. The B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America by Content Marketing Institute (CMI) and MarketingProfs shows B2C marketers are realizing a return on their investment. As a result, they’re dedicating more of their total marketing budget to content marketing, 32% on average, compared to 25% last year. […]
24
09, 2015
The Marketing Documentary Every Manager Needs to Watch
On Tuesday, 8 September in Cleveland Ohio, I had the privilege of attending the world premiere of The Story of Content: Rise of New Marketing. It’s a documentary produced by the Content Marketing Institute to explain content marketing and why it’s become so important to business. It should be required viewing by everyone working in marketing. […]
17
09, 2015
Modern Marketing Trends From the USA
So much of what we do in Australian marketing originates from the USA. I’m just back from an American conference where 3500 marketers, mostly from America, gathered to find out what’s coming next and what marketing departments should be focused on. It was a week of case studies, keynote speeches and presentations on what’s working and what we should be doing to ‘cut through’ and gain a broader audience. […]
7
09, 2015
Content Inc.: Essential Small Business Marketing Advice
Would you like to know how to grow your business without big budgets or a lot of resources? Joe Pulizzi’s new book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shows how you can find the sweet spot between passion and skills to successfully market your business. I’ve read an advanced copy and can say it’s the perfect book for Australian business owners and marketing managers. […]
