Brand Newsroom 68: Improving Your Business in 2016
With 2015 nearly over, the Brand Newsroom team dedicate the last podcast of [...]
29
12, 2015
Podcasting for Beginners: Tools and Advice to Get Started
In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. - Ed. In a content-cluttered world, could podcasting be next big play for content marketers? Maybe ‘big play’ is a stretch—a survey from Edison Research and Triton Digital shows awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners—all age groups are equally represented. […]
23
12, 2015
Brand Newsroom 67: How Brands Can Give Back
With Christmas around the corner, it’s the time to reflect on the [...]
22
12, 2015
2015 - A Lush year in review
So that was 2015. It seemed to be over even quicker than [...]
17
12, 2015
Should Your Brand Publish Content Over Christmas?
Although we’ve spoken before about the importance of consistency in content marketing, as we approach the Christmas break, many businesses are wondering whether publishing content over the holidays is worth the effort. The answer to this concern is “it depends on your audience”. To help you make the decision for your brand, we’ve put together a list of key factors to consider. […]
16
12, 2015
Brand Newsroom 66: Content Marketing in 2016
This week the Content Marketing Institute released their predictions for the state [...]
15
12, 2015
Expert Content Marketing Predictions for 2016
Once a year the Content Marketing Institute canvases marketers from all over [...]
10
12, 2015
4 Ways to Determine if Your Content Has a Media Mindset
Do you publish content with a media mindset? At Lush, we proudly [...]
8
12, 2015
Brand Newsroom 65: Get to Know Your Audience
Do you express appreciation for your audience in your content marketing? Many [...]
8
12, 2015
Smart Advice on How to Build Your Audience
Have you considered content marketing as a strategy to improve customer loyalty? [...]
