We’re delighted to have Nic Hayes, Managing Director of Media Stable guest post on the Lush blog today. As part of the Brand Newsroom podcast team, Nic keeps us thinking about the changing world of PR and how business must adapt or die. In today’s post, he’s pondering the bigger changes every business is facing in an age of disruption. -Ed. […]
Episode #15 of Brand Newsroom - In this episode we take a [...]
Episode #14 of Brand Newsroom - In this episode we ask 'how [...]
Being interviewed off-camera is often a daunting experience, full of behind-the-scenes distractions and hazards the viewer would never know about. Insider knowledge from a senior producer of both traditional media and brand newsrooms can help you next time you’re in front of the camera. […]
We are regularly asked to film events and produce a video documenting the activities. This could range from an awards ceremony to a small seminar to a huge 3-day corporate conference. Documenting an event through video is an excellent way of maximising content and taking full potential of the hard work put into the production of an event. […]
‘Behind the scenes’ videos are a fantastic tool to engage and connect with your audience. The benefits include: - Showcasing the team behind the project. - Educating the audience on the length and depth of work involved, allowing for a deeper understanding and appreciation of a project. - Offering an added ‘extra’ by providing material that supports and compliments the project. […]
In this episode we discuss how traditional media still has the edge [...]
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel. It’s an amazing misperception because some of the most effective brand journalism is instrumental in closing business. […]
