Wondering about the state of play in content marketing? In light of recently released research it is clear now is a great time to be a content marketer. As larger emphasis is placed on quality content, many would say content marketing has surpassed SEO and perhaps even overtaken it. […]
What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video - whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute. And it’s not just YouTube feeding your video addiction; any number of platforms for video consumption are growing as well. The latest trend comes in mobile form, with video accounting for 55% of all mobile traffic, which is up 10% in almost three years. […]
Does your brand use hashtags in social media posts? There’s no denying the increasing popularity of hashtags in today’s culture of intense social activity, especially in the marketing landscape. What was once the humble pound symbol has changed in meaning, it is now followed by a keyword or phrase to help further the reach of social media content. […]
Are you guilty of poor hashtag etiquette? With so many individuals and businesses using social media, you’re bound to have seen an over-hashtagger in your feed at some point. It’s such a common annoyance that even pop-culture sources are acknowledging it. A recent video by Jimmy Fallon and Justin Timberlake mocking hashtag use has brought the issue of hashtag etiquette into public question. […]
In late 2014, the bosses behind car sharing app Uber decided to do something about their terrible reputation in the press. While users often raved about the service, the media focussed on the company’s aggressive approach to competition, accusations of bullying, and what seemed to be a willingness to bring on a public quarrel with anyone who criticised it or its management team. In a bid to fix its reputation, Uber hired one of Barack Obama’s campaign experts to win influence with journalists and editors. What happened next is a salient lesson in what not to do. […]
Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true. If you’re interested in seeing whether your content marketing strategy aligns with their predictions, here is a list of some of the top predicted trends this year. […]
One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]
You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support. […]
For promotional films, the old proverb ‘less is more’ couldn’t be more true. While being an over-used cliché, there are occasions when a state-of-the-art, all-singing, all-dancing video production is not necessary to tell your story. Sometimes it’s best to keep it simple. […]
An interesting article on The Science Of Why You Should Spend Your Money On Experiences, Not Things explains why our happiness is guided by experience, not some sort of material possession. It’s a good lesson for content marketers who often get focused on a specific piece of content but forget about how it affects their audience. […]
