Brendan Lobo

/Brendan Lobo

About Brendan Lobo

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So far Brendan Lobo has created 4 blog entries.
18 02, 2016

Choose your culture, choose your consequences

By |February 18th, 2016|Categories: Advertising, Marketing|Tags: , , |Comments Off on Choose your culture, choose your consequences

There’s an old warning that people will judge you by the company [...]

20 10, 2015

The Rise Of Video Marketing

By |October 20th, 2015|Categories: Blog, Content Marketing, Video Production|Tags: , , |Comments Off on The Rise Of Video Marketing

What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video - whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute. And it’s not just YouTube feeding your video addiction; any number of platforms for video consumption are growing as well. The latest trend comes in mobile form, with video accounting for 55% of all mobile traffic, which is up 10% in almost three years. […]

31 08, 2015

Where Content Marketing Fails

By |August 31st, 2015|Categories: Blog, Content Marketing|Tags: , , |Comments Off on Where Content Marketing Fails

We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key frontline staff making the sale. […]

13 08, 2015

Content Marketing Trends of 2015

By |August 13th, 2015|Categories: Blog, Content Marketing|Tags: , , |1 Comment

Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true. If you’re interested in seeing whether your content marketing strategy aligns with their predictions, here is a list of some of the top predicted trends this year. […]