Here’s why the post-truth era can’t extend to marketing
There’s no Trade Practices Act for politics. And that’s a shame. We [...]
6
07, 2016
Brand Newsroom 95: How to generate editorial ideas like a journalist
One of the most common questions journalists get asked is ‘where do [...]
2
06, 2016
Presentations: What we want, versus what we get
I get to see a lot of people present. I get to [...]
21
04, 2016
How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
10
02, 2016
Brand Newsroom 74: Marketing on a Shoestring Budget
Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]
3
02, 2016
Brand Newsroom 73: Good Storytelling Requires Grit
As we tip into a new season for marketing, stepping away from [...]
2
06, 2015
Storytelling: What Journalists Know and Marketers Don’t
Journalists have been creating amazing content for centuries. It is a craft that has grown and evolved over time and, along the way, the men and women who practice it have learned a thing or two about storytelling. […]
23
04, 2015
Get Your Audience Laughing
Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]
18
03, 2015
What’s the Story? Expert Tips to Improve Your Storytelling Skills
Storytelling is an art but it’s also a skill. As one of the most commonly used means of communicating, we encounter storytelling almost every day of our lives. But have you considered how storytelling could be used to draw people into the story of your brand? […]
16
03, 2015
Does Your Brand News Pass the ‘So What’ Test?
Have you heard of the ‘So What’ test? It’s a great way to determine whether your news is interesting to your target audience. It’s also the first question journalists ask when reading your press releases. If you want earned media for your news, it’s essential to put your news to the ‘So What’ test. […]
