Content Marketing: Using Animation to Tell Stories
Are you a Thunderbirds fan? If you are, do you relate to them? Probably not, but there are creative people among us who can make even inanimate objects relevant and thought provoking. […]
28
01, 2015
The Importance of Emotion in Content Production
How often do you laugh at a video on social media, or read a news story and want to take action? Whether it’s a cat falling off a roof or a petition to stop a historic building being demolished, the publisher’s objective is always the same: get the audience to react. […]
21
01, 2015
5 Practical Tips on Body Language in Video Interviews
Have you ever looked into the eyes of someone and felt like you knew what they were feeling? The eyes are a powerful tool in communication and can speak a thousand words. I have met many diverse and complex characters in my radio and TV career and found truth in the saying about eyes being a gateway to the soul. For example, I met an infamous murderer whose eyes were nearly totally black and dull in texture, very unnerving. In contrast, when watching a charity worker talk passionately about their cause; the eyes were bright and expressive. […]
11
12, 2014
Interviewing In Video Production: Why You Should Expect The Unexpected
Being interviewed off-camera is often a daunting experience, full of behind-the-scenes distractions and hazards the viewer would never know about. Insider knowledge from a senior producer of both traditional media and brand newsrooms can help you next time you’re in front of the camera. […]
11
12, 2014
8 Reasons For Documenting Your Event Through Video
We are regularly asked to film events and produce a video documenting the activities. This could range from an awards ceremony to a small seminar to a huge 3-day corporate conference. Documenting an event through video is an excellent way of maximising content and taking full potential of the hard work put into the production of an event. […]
5
12, 2014
Behind the Scenes Video Production: The Benefits of Sharing Insight Into Your Business
‘Behind the scenes’ videos are a fantastic tool to engage and connect with your audience. The benefits include: - Showcasing the team behind the project. - Educating the audience on the length and depth of work involved, allowing for a deeper understanding and appreciation of a project. - Offering an added ‘extra’ by providing material that supports and compliments the project. […]
27
11, 2014
Video Production: Advance of the Drones
There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it? We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage. […]
19
11, 2014
Underwater Content Party Production
Have you ever heard someone say, “Never work with children or animals”? Well here’s another one to add to the ‘most difficult list’ - work underwater! One advertising agency decided that it was worth the effort though and I think it’s paid off. […]
18
11, 2014
Are You A Brand Puppet without Realising?
I have previously written about how companies utilise the consumer by advertising their brand name through personalisation, i.e. by displaying individual names on a product like Coca-Cola; or using Facebook advertising to be in line-of-sight to the consumer by displaying adverts of products they have been viewing online. The consumer essentially becomes a marketing tool. But what if this develops further in the future? What if the consumer becomes the primary distributor in content marketing? […]
13
11, 2014
The Rise of Not-for-Profit Content Marketing
New research from the Content Marketing Institute highlights the value of content marketing for not-for-profit organisations. Joe Pulizzi, founder of CMI, shares his favourite insights into how not-for-profit organisations embrace content marketing. It’s intriging reading and includes a crafty slidedeck. Some of the most interesting results are included in a handy datagraphic. […]
