There is no arguing that video has cemented its place as a vital tool in any communications strategy — whether it’s a full-scale marketing campaign or a simple message from your CEO. Technology company Cisco predicts video will grow from representing 64 per cent of all consumer internet traffic in 2014 to more than 80 per cent by 2019. […]
The importance of effective customer service has never wavered. Customers and businesses [...]
If you’ve been following content marketing news recently, you’ll know it isn’t [...]
There’s an old warning that people will judge you by the company [...]
Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as [...]
There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries. […]
At the end of 2015 Contently asked 632 marketers 25 questions about content marketing. The participants were from agencies that identified as B2B (31 per cent), B2C (18 per cent) or both (49 per cent). What did Contently find? For a start, a massive 73 per cent of those marketers had produced more content in 2015 than they had in 2014. […]
Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]
I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others. […]
Are you covering industry events as part of your content marketing strategy? [...]
