Brand Newsroom 55: Assembling the Right Team
In any digital project there are considerations to be made when selecting [...]
29
09, 2015
Hashtag Etiquette: 5 Ways To Use Hashtags Effectively
Are you guilty of poor hashtag etiquette? With so many individuals and businesses using social media, you’re bound to have seen an over-hashtagger in your feed at some point. It’s such a common annoyance that even pop-culture sources are acknowledging it. A recent video by Jimmy Fallon and Justin Timberlake mocking hashtag use has brought the issue of hashtag etiquette into public question. […]
24
09, 2015
The Marketing Documentary Every Manager Needs to Watch
On Tuesday, 8 September in Cleveland Ohio, I had the privilege of attending the world premiere of The Story of Content: Rise of New Marketing. It’s a documentary produced by the Content Marketing Institute to explain content marketing and why it’s become so important to business. It should be required viewing by everyone working in marketing. […]
22
09, 2015
Brand Newsroom 54: Content Marketing World Roundup
Now that Content Marketing World USA has packed up for another year, [...]
22
09, 2015
Giving Power to Customers Through Online Reviews
Does your business receive online reviews? The prospect of online reviews from customers can be daunting to many businesses because of the lack of control you have over the content. However, online reviews can be extremely valuable to a brand in terms of gaining credibility and building an online community. […]
17
09, 2015
Modern Marketing Trends From the USA
So much of what we do in Australian marketing originates from the USA. I’m just back from an American conference where 3500 marketers, mostly from America, gathered to find out what’s coming next and what marketing departments should be focused on. It was a week of case studies, keynote speeches and presentations on what’s working and what we should be doing to ‘cut through’ and gain a broader audience. […]
15
09, 2015
Brand Newsroom 53: Localised Content With Global Appeal
The age of digital technology has enabled brands to reach new heights [...]
14
09, 2015
How to Win Over Editors and Influence Journalists
In late 2014, the bosses behind car sharing app Uber decided to do something about their terrible reputation in the press. While users often raved about the service, the media focussed on the company’s aggressive approach to competition, accusations of bullying, and what seemed to be a willingness to bring on a public quarrel with anyone who criticised it or its management team. In a bid to fix its reputation, Uber hired one of Barack Obama’s campaign experts to win influence with journalists and editors. What happened next is a salient lesson in what not to do. […]
8
09, 2015
Brand Newsroom 52: Blabbing On Our First Birthday
This week the Brand Newsroom podcast marked it’s first birthday, and amongst [...]
7
09, 2015
Content Inc.: Essential Small Business Marketing Advice
Would you like to know how to grow your business without big budgets or a lot of resources? Joe Pulizzi’s new book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shows how you can find the sweet spot between passion and skills to successfully market your business. I’ve read an advanced copy and can say it’s the perfect book for Australian business owners and marketing managers. […]
