The age of digital technology has enabled brands to reach new heights when it comes to building audiences. But with new opportunities comes new challenges, and when you have a global audience, how do you create content to target individual customer needs?
This week the Brand Newsroom team discuss how to create localised content that appeals to a global audience. Too often, marketers adopt a one-size-fits-all approach to their marketing which is almost always ineffective. There are several easy fixes you can implement to acknowledge the individuality of your customers.