For promotional films, the old proverb ‘less is more’ couldn’t be more true. While being an over-used cliché, there are occasions when a state-of-the-art, all-singing, all-dancing video production is not necessary to tell your story. Sometimes it’s best to keep it simple. […]
Content marketing is rapidly growing in popularity among businesses, yet there are [...]
When you think of traditional marketing practices, honesty probably isn’t the first thing that comes to mind. Jonathan Crossfield reminded the audience at Content Marketing World Sydney that marketing was more about persuasion than absolute truth. As content marketing assumes a different perspective than traditional marketing, is there a place for honesty in content marketing? […]
It wasn’t that long ago social media was considered a fad. In 2010, early adopters were trying to figure it out. Traditional business was skeptical. A lot of smart people predicted social media would implode under the weight of its own hubris. A huge whack of people thought it was a channel for kids and not for them or their customers. But that was 2010 and you never hear those comments any more. A new form of misinformation has replaced those myths and a lot of it is based on what was true four or five years ago. […]
Research firm eMarketer have predicted that by 2017, the global social network [...]
We’ve written before about the important role podcasts play in your marketing mix. Once you decide to pursue this opportunity, how do you create a top business podcast? […]
They say a picture is worth a thousand words. So what exactly are you communicating when you choose to use a stock photography image? People use stock photos for a variety of purposes: for blog posts, website design, promotional material and more. They seem like a hassle-free, inexpensive way to add a professional visual touch to your content, but they can be detrimental to the perceived quality of your work. […]
Do you use stock photography in your content marketing? This week’s guests, [...]
An interesting article on The Science Of Why You Should Spend Your Money On Experiences, Not Things explains why our happiness is guided by experience, not some sort of material possession. It’s a good lesson for content marketers who often get focused on a specific piece of content but forget about how it affects their audience. […]
What is the future of brand journalism? Look to the universities and [...]
