Brand Newsroom 33: Disrupting Business as Usual
Is launching a protest an effective strategy to gain influence in the [...]
28
04, 2015
Video Production: How To Make Your Film Set Relevant
A farmer in a spaceship. A polar bear in a sand pit. Neither makes sense. These are extreme examples, but choosing the location of a film shoot should reflect and complement the subject wherever possible - whether you’re filming a big-budget television commercial or a short piece to camera. The primary focus should always remain on the subject, but their surroundings are also important when setting up an area to film. […]
23
04, 2015
Get Your Audience Laughing
Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]
21
04, 2015
Video Production: 7 Tips On Creating An Attractive Location
When public speaking, do you worry more about the way you look or what you say? When filming, you have to consider the surrounding environment to ensure it reflects and complements both the way the subject looks and what they’re saying. […]
21
04, 2015
Brand Newsroom 32: Real-time Marketing Failure
Woolworths grocery store chain made a major error in judgment by trying [...]
16
04, 2015
Content Marketing: Are you delivering the right story?
Are you telling your customers what they want to hear? Or are you telling them what you want to say? Too often marketers take an inward focus and forget about marketing’s purpose: finding and keeping customers. It’s hard to find customers if you’re delivering a message to an audience that doesn’t want to hear it. […]
14
04, 2015
Brand Newsroom 31: Is This A Revival for Newspapers?
It’s no secret print newspapers are struggling for life. A new collaboration between newspaper publishers in Australia is launching a campaign to attract advertisers back to print. Will this mark a revival for newspapers? Is it a last gasp of breath for a medium who has failed to keep up with the times? Is one campaign enough to influence change? James Lush, Nic Hayes and Sarah Mitchell discuss current state of newspapers and how brands can contribute to the longevity of newspapers. Links: Newspapers unite to defend print What’s your opinion about this campaign? […]
13
04, 2015
Video Production: 3 Practical Tips to Create a Film Set
When watching a video, your eyes are drawn to the main focal point on screen. You’ll be absorbing every aspect of the image subconsciously. Whether filming a high-budget blockbuster or low-budget corporate health and safety presentation, creating the best environment possible highlights and complements the action on screen. […]
10
04, 2015
We Are All Writers. Are You a Good One?
Do you consider yourself a writer? No? Well perhaps it is time to shift your perspective. According to Ann Handley, author of Everybody Writes: “If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers”. […]
8
04, 2015
Why Podcasts Are Right For Every Business
So you’ve got a website, you’ve got a newsletter, you’ve even started a company blog. Your business can rest easy knowing they’ve got all their content marketing bases covered, right? Wrong. If your business isn’t capitalising on the growing popularity of podcasts, you’re missing out on a huge opportunity to connect with and engage your potential customers. Not convinced? Let us talk you through a few reasons why we believe every business should consider adding a podcast to their marketing mix. […]
