Upcycling. It’s a word that’s growing in popularity and one I kept hearing over Christmas. For the unknowing gift-giver, it’s sometimes called regifting - giving an unwanted present to someone else. However cheeky it may seem, it’s also viewed as responsible shopping by positioning the gift where it is most useful. […]
Brand Newsroom23: Is Traditional Journalism Influenced By Advertisers? Recent news stories for [...]
A recent article in BRW magazine advises small business owners on how to get started with online marketing. It includes several good suggestions but it’s dated and totally misses the one thing to make or break any online marketing program. Without it, the money and time you spend on digital marketing will be wasted in the long run. […]
One of my personal bugbears in content production is stock photos. They have a bad reputation, often associated with being bland, clinical and fake. Of course they have their benefits; we occasionally use them but almost always as a last resort. One photographer has taken the concept of stock photography and turned it on its head by photoshopping himself into the background. […]
Brand Newsroom 22: Is Your Content Marketing Influencing Executive Management? Research from [...]
Let me share a secret. You’re not the only one scrambling to create enough content. Believe it or not, plenty of traditional news media, industry associations and trade periodicals are struggling to produce high-quality, original content. And guess what? This provides an excellent opportunity for brands. […]
Are you having trouble attracting the elusive C-Suite in your content marketing efforts? Are you struggling to get budget to expand your content marketing? Do you feel like your executive management team doesn’t understand content marketing at all? There might be a good reason for that. New research from The Economist Group says the real problem might not be a stingy C-Suite. The problem might be you – and it’s a bigger problem than you may realise. […]
Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment? Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting. What’s your opinion about Dumb Ways to Die? […]
Are you a Thunderbirds fan? If you are, do you relate to them? Probably not, but there are creative people among us who can make even inanimate objects relevant and thought provoking. […]
Episode #20 of Brand Newsroom discusses how PR is changing in the [...]
