Is the line between traditional journalism and brand journalism beginning to blur? With more and more information suggesting that consumers don’t really care who’s publishing as long as the content is impartial and consistent, your audience may not understand the difference.

This week, the Brand Newsroom team are joined by Rakhal Ebeli, CEO of Newsmodo to discuss Newsmodo’s own transition from traditional journalism to brand journalism. According to Rakhal, the future of journalism centres on brands who are publish consistently, authentically, and to a high standard of quality.