Brand Newsroom 83: How to Manage Editorial Workflow
Editorial workflow can be messy. There are too many stages involved, too [...]
5
04, 2016
Why effective messaging is essential to good governance
Have you considered how your marketing messaging affects the governance of your [...]
16
03, 2016
Brand Newsroom 79: Stop the Sales v Marketing War
Sales and marketing are meant to be on the same team, so [...]
9
02, 2016
How Does the World See You and Your Business?
I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others. […]
30
09, 2015
Brand Newsroom 55: Assembling the Right Team
In any digital project there are considerations to be made when selecting [...]
24
09, 2015
The Marketing Documentary Every Manager Needs to Watch
On Tuesday, 8 September in Cleveland Ohio, I had the privilege of attending the world premiere of The Story of Content: Rise of New Marketing. It’s a documentary produced by the Content Marketing Institute to explain content marketing and why it’s become so important to business. It should be required viewing by everyone working in marketing. […]
24
03, 2015
Content Marketing World: Lessons from the experts
Having left Content Marketing World Sydney with content overload and bursting with advice and knowledge, I’ve taken away many ideas on how to succeed in content marketing. As well as discovering what I should be doing, I also found it fascinating learning what not to do. […]
16
03, 2015
Does Your Brand News Pass the ‘So What’ Test?
Have you heard of the ‘So What’ test? It’s a great way to determine whether your news is interesting to your target audience. It’s also the first question journalists ask when reading your press releases. If you want earned media for your news, it’s essential to put your news to the ‘So What’ test. […]
10
02, 2015
Why B2B Content Marketers Are Missing the Mark
Are you having trouble attracting the elusive C-Suite in your content marketing efforts? Are you struggling to get budget to expand your content marketing? Do you feel like your executive management team doesn’t understand content marketing at all? There might be a good reason for that. New research from The Economist Group says the real problem might not be a stingy C-Suite. The problem might be you – and it’s a bigger problem than you may realise. […]
26
12, 2014
2014 the Year of Disruption
We’re delighted to have Nic Hayes, Managing Director of Media Stable guest post on the Lush blog today. As part of the Brand Newsroom podcast team, Nic keeps us thinking about the changing world of PR and how business must adapt or die. In today’s post, he’s pondering the bigger changes every business is facing in an age of disruption. -Ed. […]
